Google Adwords is an astonishingly powerful system that any business on the planet can use to its advantage without big budgets. This articles explores its reach and power whilst at the same time discussing its design flaws and the potential for advertisers to totally waste their ad spend. .The author currently has almost 50 campaigns running for his own benefit and this article results from his own hands on experience. An entry level Adwords service is offered for $99/month which includes set up and the actual Google ad spend.