“SMART SALES PEOPLE DON’T ADVERTISE: 10 WAYS TO OUTSMART YOUR COMPETITION WITH GUERILLA MARKETING (by Tom Richard) will increase you and your product’s exposure and sales without spending a dime on advertising. This book pits brains against brawn and forces you to think outside the traditional marketing sphere. Guerilla marketing allows you to outsmart your competition, without having to out spend them. Discover pin-pointing strategies to jump-start or revitalize your sales numbers using guerilla marketing concepts.