When a mysterious plague renders the isolated village of Nugins Knob meatless, the town's lone butcher, Brady Blockcut, and his daughter, Betty, struggle to cope with dwindling finances. Brady, an abusive father, takes his increasing frustrations out on his daughter, threatening her into finding a wealthy bachelor to wed. But, Betty, not known for her beauty, fails time and time again.After a final attempt at an arranged courtship falls short, Brady is left only one option. He strikes a deal with the Devil. In exchange for his soul, Brady will be granted an enchanted cow capable of producing infinite meat.A master manipulator in his own right, Brady tricks Betty into signing the contract, banishing her to hell. He, in turn, reaps the rewards of an everlasting source of income. But things don't go quite as planned in Hades, or on Earth, and a once loveless heart is sparked anew in the most unlikely way.