Prime Time: The Game of Television is a role-playing simulation of America's television business. This book is the players' manual to that simulation. It provides the rules, facts, and procedures through which readers assume the roles of producer, network executive, and advertiser. Prime Time is organized into three seasons corresponding with the evolution of the medium. Season One, "The Broadcast Era," introduces players to the essential roles that comprise network television including executives and producers, the judicial system, advertisers, and viewers. It also addresses program content standards, as well as finances. Season Two, "The Cable Era," broadens readers' understanding of television to include cable networks, satellite and cable distributors, Independent Service Corporations and the Public Broadcasting System. Advertising demographics and ratings generated in the game become keys to programming strategy. Season Three, "The Digital Era," brings the game into today's multi-screen environment and includes player Awards of Merit and grading. Prime Time: The Game of Television offers an active, creative, hands-on learning experience for readers.