Successful, sustainable change is critical for businesses to thrive in a world of constant change. However, many change initiatives fail. They lose momentum and never realize their intended goal.

In sports you can sense a change in momentum in a game. One team makes a big play and every play that follows seems to go their way. Organizational energy is normally not this visible, but it is equally as powerful. Momentum to drive a particular objective continually ebbs and flows.

Leaders that drive successful change know the dynamics of organizational momentum and learn how to master it! Michael H. Vinitsky and Patti J. Ayars have written a book that provides a practical and powerful approach for successful change. It teaches leaders how to keep people energized and committed to change even in the face of challenges and obstacles and enables them to achieve successful, sustainable change.