New Perspectives in Rural & Agricultural Marketing

ebook

By Dr. RamKishen Y.

cover image of New Perspectives in Rural & Agricultural Marketing

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This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, product pricing and distribution in rural areas, sales force management and promotion. It also deals with the economics of agriculture, especially agricultural finance. Carefully selected case studies illustrate how this theory works in practice.

New Perspectives in Rural & Agricultural Marketing