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本书会让你准确地读懂客户的内心世界，更好地和客户交流。能让你在遇到挫折困难的时候，懂得给自己积极向上的选择，不怕拒绝，充满自信，告别消极悲观，为成功销售打下坚实的基础；掌握心理学后，你不但可以在和客户谈判的时候准确地获得更多的信息，更能依靠心理学来给自己注入力量，从而使得你真正做到知己知彼。
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