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温商是世界上最值得学习的商人，他们靠"一元钱"闯天下，从无中生有，自小中见大，迅速网罗世界各地的财富，他们集中力量、勇于冒险、敢为人先、攻城略地、战无不胜。本书从生意的实际运作角度，从思想、观念、素养、品质、胆量等方面总结了温州人赚钱做生意的与众不同之处。
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