Journal of Business & Industrial Marketing, Volume 29, Issue 4
ebook ∣ Journal of Business & Industrial Marketing
By Wesley J. Johnston
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This special edition of the Journal of Business and Industrial Marketing is based on the papers presented at the annual CBIM Academic Workshop held in Puerto Rico in 2011. It includes eight contributions that create a collection of frameworks developed from case studies or conceptual work that expand the knowledge frontier of business-to-business marketing.
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