Danny Lexion is self-made and wants nothing more than to look good and do okay. One night, out on the town, he falls for the stunning environmental activist, Bren Hannan. Bren's mission is to save a tiny Fiji Island called 'Lala' from the ruthless oil firm, Peking Petroleum. To do this she needs to get to a U.N. Conference in Dubai.

Danny embarrasses himself on the first date and to save face he offers to fly Bren to Dubai, thinking he will get a fancy holiday to boot. Instead he finds himself in the cross-hairs of Storm Front, an Iraq security contracting firm who have been hired to protect Peking Petroleum's interests.

In Dubai, Danny learns that the cost of being uncaring is to risk losing the things that are the most valuable; and that the real price of oil is blood.