Updated Third Edition marks the 20th Anniversary of Women Rainmakers. Success depends on innovative planning, but brainstorming for new ideas takes valuable time. In one quick read you can get dynamic, creative, and practical ideas that can work for you and your practice.Women Rainmakers Best Marketing Tips, Third Edition, is the updated collection of easy-to-read helpful hints and strategies from Theda Snyder, one of the recognized leaders of women rainmakers nationwide, and the ABA Women Rainmakers of the ABA Law Practice Management Section. Ideas that Work The book contains well over 150 tips you can put to use right away to positively impact your marketing strategy. With this updated guide, you can learn creative marketing strategies that will build your client base and discover new action plans that fit your personal style and strengthen your rainmaking skills. Ten chapters hone in on the basics of marketing, including: • Your Marketing Plan • Image • Networking and Social Media • Communications - Email, Telephone, Snail-Mail and More • Old Advertising/New Advertising: Websites and More • Public Relations - Press Releases, Brochures, Newsletters and More • Writing and Speaking • Entertainment and Gifts • Inside Your Law Practice • Making the Pitch Learn from other lawyers who have had success in using these techniques, including valuable advice on how to: • Develop a Professional Image • Implement a Workable Marketing Plan • Write an Effective Press Release and distribute it electronically • Network with Ease: Electronic vs. Face-to-Face • Developing Relationships • Advertise Selectively and Effectively • Choose Appropriate Gifts for Clients • Line up Speaking Engagements • Promote Yourself Within Your Firm • Use E-mail Effectively Not For Women Only Anyone involved in marketing a firm can benefit from the down-to-earth advice in this book. If you are looking for a practical, realistic, and cost-effective approach to marketing, you'll benefit from this pocket guide!