This biography reveals the secrets that took Lord Sugar to the top and shows how you can learn from his soaring career It identifies and analyses the Great British values that made Lord Sugar one of the country's wealthiest men including courage, honesty, hard-work and fair play Never afraid to tear up the rule-book he has an unconventional and eccentric streak In his personal life too, Lord Sugar displays the best of British characteristics, always remaining a loyal family man He is also enoromously generous, supporting numerous charitable and cultural ventures