The papers which form this e-book were originally presented at the second Symposium of the SIG for Marketing of Higher Education, a successful meeting held from 4-6 April 2007 in Budapest. The symposium was hosted by Eötvös Loránd University. The aim of the event was to provide a forum for the practitioners and academics to exchange ideas on issues of current concern on higher education marketing, and in particular its implications for the nature of higher education. The papers presented here are representative of the approaches and nationalities involved. Each of the papers offers a geographical as well as positional perspective on marketing higher education.