The papers selected for this edition were all except one presented at the 10th international conference on Quality Management and Organizational Development (QMOD), which took place at Lund University, Campus Helsingborg, Sweden, 18-20 June, 2007. As the QMOD conference celebrated its 10 years jubilee in 2007 it was felt that this was the right time to officially introduce the research field of Kansei Engineering to QMOD participants by organising the first European Conference on Kansei Engineering integrated into the QMOD conference and in this way contributing to the spread of knowledge about the Kansei Engineering methodology and tools to a wider audience.