How can your organization connect with your community in a more rewarding and powerful way? How will you stand out from the pack? It's all about brand. Understanding the impact your brand has on your organization is a game changer. To break through you'll need practical, step-by-step instructions without all the theory that impedes progress. This guide gets you quickly on your way to creating a dynamic brand, and communicating it effectively. It's packed with valuable examples from leading nonprofits such as Ronald McDonald House Charities, Boy Scouts of America, and Make-A-Wish. With space in each section to capture your creative and inspired ideas, it's great for strategic planning, board retreats, or as a branding launch pad for start-ups. Build a magnetic organization by harnessing the energy and imagination of your Brand Force.