当代华语电影品牌构建与传播 Brand building and communication of contemporary Chinese film
ebook
By Jiangxi People Publishing Press
Sign up to save your library
With an OverDrive account, you can save your favorite libraries for at-a-glance information about availability. Find out more about OverDrive accounts.
Share
Find this title in Libby, the library reading app by OverDrive.
Search for a digital library with this title
Title found at these libraries:
| Library Name | Distance |
|---|---|
| Loading... |
《当代华语电影品牌构建与传播》就华语电影品牌的定位、策划、生产、营销、传播等问题进行了阐述了与探讨，并就品牌如何打造作了较深入的研究。全书分别论述了作为电影理论研究视角的华语电影品牌和作为文化创意产业核心屋的华语电影品牌，华语电影品牌的策划与生产、定位与营销、衍生与增值、导演品牌、明星品牌等。
Share
