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随着现代社会的发展，谈判作为一种沟通思想、缓解矛盾、维持和创造社会平衡的手段，其存在越来越普遍，作用越来越大。甚至有的学者认为，人与人之间平凡小事的讨论等等也可说是谈判，这使谈判平民化、世俗化，从而也就使其概念扩大到了"talk"。
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