The 115+ page study looks closely at the fundraising practices and results of a sample of North American colleges and universities, providing detailed data and analysis on funds raised through grants, annual fund drives, wills, bequests and legacy rights, sale of books and other intellectual property, through efforts of friend of the library groups, events and fundraisers, and online campaigns and endowments, among other vehicles. It helps its readers to answer questions such as: how are libraries raising money? What percentage of academic libraries have their own development staff? What has been the impact of online campaigns? How effective are "Friends of the Library" groups? What percentage of grant revenue comes from corporations? How many special fundraising events do academic libraries hold each year?