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本书讲述的是如何成为一名成功的推销员：首先要让客户能接受你，所以要注意外在形象和谈吐。然后要拉近与客户的距离，要重视客户，善于去发现客户。还要本着客户是上帝的原则处理好与客户之间的关系，做到忠诚、负责、敬业。另外本书还为读者提供了一些销售技巧、售后注意事项和销售原则等等。
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