When the socialist politician Salvador Allende dramatically won Chile's presidential election in 1970, a powerful cultural movement accompanied him to power as folk singers emerged at the forefront proving that music could help forge the birth of a new society. "Venceremos" charts the development of such a cultural phenomenon from the years before Allende's victorious campaign to the brutal U.S.-backed military coup on September 11, 1973, which ousted his presidency and imposed the dictatorship of General Augusto Pinochet. The bloody repression that followed would claim the life of Víctor Jara, a key singer-songwriter, but could never put to rest the lasting power of his songs nor the movement he personified.