How has globalisation affected the executives and economy of Thailand, one of the most dynamically growing countries in East Asia? This book provides coverage of crucial industrial sectors in the Thai economy, comparisons between the past and the present Thai economy and a variety of studies aiming to explain the behaviour of Thai executives and consumers. - A comprehensive approach to the globalisation of Thai executives and companies - Written by a variety of industry and academic specialists - Avoids academic jargon in explaining real-life issues in an easy to read style