Business Reference Guide: The Concepts of International Business
ebook
By The Editors of Salem Press
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The collection opens with an overview of the different types of business organizations that dominate the national
and global marketplace. Each company has its own unique business structures, associated legal and financial considerations,
and overall advantages and disadvantages. Michael P. Auerbach provides an examination of international
business topics, specifically global development, trade, multinational corporations, and the worldwide economy.
Marie Gould then discusses international business operations and describes the decision-making process that corporations
undergo when deciding to operate on the international level. There are many steps that a company must take
to transition smoothly into these foreign markets, including devising a plan, developing a management approach,
and determining a process for implementing the proper business strategy. International real estate has become an
increasingly popular trend, and Seth M. Azria reviews how investing in this market can offer American investors an
alternative to the slumping domestic real estate market.