A Figure of Speech can also be used as a special repetition, arrangement or omission of words with literal meaning, or a phrase with a specialized meaning not based on the literal meaning of the words in it, as in idiom, metaphor, simile, hyperbole, or personification.The figurative use of language adds to the strength of the content or subject because it often provides emphasis, freshness of expression, or clarity. This has to be kept in mind that the clarity may also suffer from their use, as any figure of speech introduces an ambiguity between literal and figurative interpretation. A figure of speech is sometimes called a rhetorical figure or a locution.