Writing Advertising Copy
audiobook (Unabridged) ∣ How to Write Winning Copy that Boosts Response Rates and Gets Results
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Copywriting is easy isn't it? Just put a few words together and stick it in the newspaper or send out a letter and wait for the orders to flood in. Well if you want throw money away then that is exactly what you do. But planning and using the right techniques will make your advertisement or letter more effective and get you results. This guide looks at: how to write copy for advertisements; brochures; flyers; direct mail.