A short and easy to understand guide for those in business who would like to use video but do not know where to start. The book gives all the inside information needed, from choosing the right firm, budgeting,writing a brief, and everything to understand and achieve good business videos.The author has directed video for over ten years and shares her experience so that firms who are commissioning a video end up with the right films for their purpose.Broken into short chapters the guide avoids techno-speak and makes business video an enjoyable experience. This is a great aid for businesses and organisations who need to capitalise on the expanding area of video marketing.