The Man Behind the Brand

ebook Big Business

By Doug Gelbert

cover image of The Man Behind the Brand

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Open a copy of theĀ Information Please AlmanacĀ and turn to the chapter on famous people. 4000 names and you won't know hardly any. But what about names everyone knows? Pillsbury, Maytag, Kellogg. Nowhere to be found. How many names are more famous than Howard Johnson or Milton Bradley Oscar Mayer? But who were these folks? Let's look at the men behind the corporate names.
The Man Behind the Brand