Communication with customers and prospects keeps your business on the growth track. There are numerous ways to convey your company's message beyond traditional advertising.

"Tune Up Your Publicity Machine" covers the basics of public relations like how to prepare an effective press release and make it appeal to editors as well as where to look in your business for newsworthy topics.

"Case Study: Automotive Aftermarket" tells how custom car shops use shows and events to publicize their operations.

"Case Study: Sports Team Sponsorships" explores the ins and outs of backing athletic teams, sponsoring events, and other ways to draw attention to your company.

"Speaking Up For Your Business" shows you how to reach customers the old-fashioned way, by talking to them. Learn how to overcome your stage fright and reach out to audiences with your company's message.