International Journal of Bank Marketing, Volume 26, Issue 1
ebook ∣ International Journal of Bank Marketing
By Kent Eriksson

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Banks have a long history of conservatism in their business practices, however, for the past decade, changes in technology, regulation and general economic conditions have transformed the industry. This e-book assesses the opportunities and challenges facing retail banking. It finds that whilst the future of retail banking is promising, there is a need to develop knowledge, methods and applicable frameworks to better seize the opportunities that lie ahead.