Public Relations, Press Releases and Media Contact: Becoming Newsworthy and Getting Coverage by Robert King is a booklet with over 4,900 words. It covers all aspects of working with the media and getting coverage for your business, website, product, service, or event. This booklet will assist anyone with understanding the fundamentals of formulating a newsworthy event and preparing an effective press release to interest editors in their target market. King discusses the proper attitude, position and response when dealing with editors. He also provides two examples of effective press releases that he himself wrote and used. Robert King has been crafting press releases as a public relations professional since 1990.