Sam's struggles with customers nearly daily who scam, threaten, are mentally unstable, drunk, illiterate and simply stinky, as well as employee's harassment and unprofessionalism. Primetime also gives an insider's view of aspects of the grocery business that shoppers do not know, realize or may appreciate. Even his love life are victims of the shooting and Sam must come to terms with previous relationships.Just like working in retail, the novel is at times funny, heart-warming, romantic, offensive, but you always leave with a smile.And yes, Primetime is inspired by true events and actual people.