Corporate Diplomacy
ebook ∣ Building Reputations and Relationships with External Stakeholders
By Witold J. Henisz
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This book argues that the strategic management of relationships with external stakeholders—what the author calls "Corporate Diplomacy"—creates real and lasting business value. With colourful examples, practical tools and considered perspectives, the book hones in on a fundamental challenge for managers of multinational corporations.
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