HBO did a hit show about a sect of Mormonism; the South Park creators wrote a hit play; Orson Scot Card, Stephanie Meyer, Jon Heder, David Archuleta, Mitt Romney—all Mormons. Mormons are everywhere, and yet most people probably know them more as the annoying people who wake them up on Saturday mornings than anything else.
If you are curious about Mormonism, but don't want a bias view from someone either for the church or against the church, then this is the book for you. This unbiased book explains Mormonism in a way that's easy to understand: in plain and simple English!