In the 21st century, more than ever before, we need to compose and deliver messages that stand out and reach the intended audience in a very crowded media space. It was always a challenge. But with the worldwide stampede towards social media and its thousands of channels, delivered through multiple devices, a spokesperson who cannot communicate their message effectively will not be heard. This book is for those who already know what it is like to be interviewed and want to improve. It is also for people who expect to face the media in the future. For people in business, the not-for-profit sector, government or any walk of life, Mastering Media Interviews in the 21st Century is a valuable tool for getting your message across successfully and with confidence.