The attention granted to service innovation research and practice should come as little surprise to anyone. Services increasingly dominate the world's economies, and growing research on product innovation, service marketing, and management has paved the way for service innovation research. The articles in this ebook represent broad ranges of content, context, methodological approaches, and perspectives. In the selection of the contributions to include, we consciously sought to design an issue that could effectively represent the dynamic nature of service innovation in general.