"This book democratizes intellectual property and makes it accessible for all of us to understand." —Nelson Mandela "Designers need to know how best to protect their creations. This book tells you how."—Stella McCartney "It covers issues such as trademarks, rights of publicity, copyrights, patents and intellectual property rights. Weighty topics, indeed. But the book is written with simple language and humor, making it enjoyable and understandable even tothe casual reader."–BookPage Clear, concise, and accessible, this practical guide will give readers an unprecedented introduction to the fascinating world of Intellectual Property, one of the hottest and most misunderstood topics among business owners, inventors, and anyone with an idea. Frederick Mostert and Larry Apolzon, International and US intellectual property experts, will help readers understand how, why, and when toprotect their ideas and inventions. Demystifies rules that protect creations, including trademarks, copyright,and patents Includes key facts and a checklist to help assess the value of intellectual property Covers how, why, and when to establish and defend your intellectual property rights Covers both US and international laws