Are you an introvert? Do others expect you to be more sociable? Do you feel guilty for needing some space? Maybe you are an extrovert who doesn't understand why your introverted colleague isn't more outgoing. Introverts can be disadvantaged by their communication preferences, especially when it comes to the workplace.
Professor Brewer has been developing this project for a number of years because, as an introvert himself, he has made some discoveries about what has "gone wrong" in his own communication. Had he better understood the effect his introversion has on others (especially extroverts), he would have sought to be more aware of his own presentation of self and would have better managed his image earlier in life.
This book will help introverts understand how their communication patterns are perceived by extroverts and help them adapt their presentation of self to the needs of their extroverted co-workers, family, and friends in order to communicate more successfully. But this book is also for the extrovert who wants to better understand the introvert for a more satisfying mutual relationship—and more success in business.