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The 22 Immutable Laws of Marketing

by Al Ries Author · Jack Trout Author

audiobook

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There are laws of nature, so why shouldn't there be laws of marketing?

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

Publication Details

Publisher:
HarperAudio
Imprint:
HarperAudio
Edition:
Unabridged
Publication Date:
2014

Format

  • OverDrive MP3 Audiobook 85.6 MB
  • OverDrive Listen 85.5 MB

Jack Trout (Author)

Authors Al Ries and Jack Trout are probably the world's best-known marketing strategists. Their books, including Marketing Warfare, Bottom-Up Marketing, Horse Sense, and Positioning have been published in more than fifteen languages and their cons...

More about Jack Trout

Al Ries (Author)

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The...

More about Al Ries
The 22 Immutable Laws of Marketing
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