Ever Say D I E - Common sense business sense. This practical and incisive book will get the reader to a competent level of confidence and understanding about diversity, inclusion and equality. Businesses that positively follow the principles and practices within this book will be more likely to create a culturally competent ethos. Inclusive practices are amongst the most important predictors of being an employer of choice, talent management, retention, sales revenue, customer numbers and profitability. This book will debunk many myths around this subject matter; so that the reader, whatever their background, whatever their requirement, can readily find answers to their questions. We have a right to this information, as it concerns us all in our everyday life. This book not only provides knowledge, but, more importantly, an in depth understanding about diversity, inclusion and equality.