Independent retailers face competition on every front, but Big Box stores are often the most pressing threat to their existence. This handbook identifies the weaknesses in the Big Box approach and explains how an independent retailer can exploit them by playing to their own strengths.

"Case Study: Schweser's" tells the story of one small-town merchant that has developed an effective strategy to compete head-to-head with Wal-Mart, K-Mart, Target, and other giant retailers.

"The Magic Of Pricing" describes the nuts and bolts of setting prices that attract customers while preserving your profit margin.

"Two Ways To Compete" shows how several small business operators use high-level customer relationships and top-quality service to deliver value that trumps price in their customer's minds.