A whimsical, poignant tale about a practical joke-turned publicity stunt that fires up the small town of Nuthatch, Massachusetts, in a desperate attempt to attract tourists.

Christmas tree farmer Everett Campbell proposes turning the clock back to 1904 and reviving the town's cozy past, an idea he gets from watching his young daughter's favorite classic movie, Meet Me in St. Louis. She is thrilled at being allowed to dress up and pretend, but not everyone in town is enchanted with the nostalgic promotion—including Everett's moody teenage son.

The media, and the tourists, do come, but the scheme also attracts a large theme park corporation that wants to buy Nuthatch 1904.

Everett now stands to lose his town in a way he never imagined, and his neighbors are divided on which alternate future to choose.

A local drug dealer, Everett's boyhood enemy, may hold the future of the entire town in his hands unless Everett can pull off one of his most spectacular, and dangerous, practical jokes.