This engaging book, Love and Love First (LLF), is a personal, professional and spiritual journey designed with you in mind. Within the pages of this work lies a road map for daily living that is measurable and transformational in three simple steps, which embody the LLF principle. This easy, interactive and challenging read gets to the heart of the matter with unique concepts such as: "You take you everywhere you go, Lording Over Various Emotions (LOVE), Failing Each Assignment Religiously (FEAR).This labor of love can serve as a devotional, self-study, partner endeavor or group study. Long after every page has been read, it will faithfully serve the reader as a reference book, encouraging him or her to be the greatest Return On Love's Investment (ROLI) walking the earth!