It's easy to understand why hair color and anti-aging potions are big businesses these days — everyone wants to look good, and ultimately, to feel good. Whether we like it or not, looks do count. Appearance is an obsession for both women and men, alas; this concern only intensifies as we age.

Our obsession has contributed to the skyrocketing growth of the hair color industry. This sector of the personal care market saw earnings exceeding $40 billion last year alone! While more women and men are coloring their hair than ever before; from the look of things, many still need more than "a little help."

As women, we know hair color can be a touchy subject. Women want to know how to get just the right shade of blonde without breakage; how to get brilliant red hair color to last longer, and how to keep their brown shades ultra-shiny, until the next hair color service.

And as the population ages, with roughly 78 million heads turning gray, the concern and focus has shifted to maximizing full gray coverage. This e-book will show you how easy it is to keep your hair color rich, have fully-covered roots and healthy hair from service to service, whether you do it yourself at the kitchen sink or have it done professionally in a salon.

This e-book is for those who question how to obtain and manage the most complimentary hair color results, without any guesswork. Whether you're enhancing your natural-born locks yourself with a bottle of bleach/box of color, or paying a visit to a professional colorist, the information provided in this e-book, will help guide you to more fantastic and lasting results.