In "Dream: profound insights for creating business success", Terrence Bull will take you through some of the profound insights into creating successful business and marketing strategies that he has developed over more than 30 years as a marketing and business consultant - and through building his own global software and marketing company. He concludes with a step-by-step guide to success that builds understanding about your business using the Database Marketing model (a model of how business works that has special significance in this Internet age).

Terrence believes that people primarily get into business to get more time and more money. However, the opposite happens. Most are robed of their time, especially with their families, and of their hard earned savings, as well as their ability to borrow, by their business. They become slaves to the beast they created. Their business runs them, not the other way around. His drive is to see people get back the dream they started with.