Eleanor Ashcroft is at the top of her game. Revered by stockholders, feared in boardrooms and by employees all over the Eastern Seaboard, her life changes when she decides to restore an inherited makeup company to its former glory. While doing research, Eleanor discovers the YouTube makeup gurus and the most successful channel, "The Blush Factor," becomes her guilty pleasure. She finds the much-younger woman in the videos mesmerizing and profoundly attractive in a way she had never felt about a woman before.

Addison Garry loves makeup. A YouTube celebrity, her video tutorials and reviews attract hordes of viewers. When Eleanor wants Addison to do consulting for her company, Addison needs the money and knows she can't refuse the infamous businesswoman. Working with Eleanor, Addison finds it hard to act strictly professional as she both fears her and dreams of winning her heart. Eleanor in turn realizes that her attraction to Addison is not a mere midlife crisis at all, but looks very much like love.