Managing for Stakeholders

ebook Survival, Reputation, and Success

By R. Edward Freeman

cover image of Managing for Stakeholders

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“This book breaks the mold for the ‘management success’ literature. Forget what you’ve read in previous management books. Stop assuming that you have to trade off the interests of employees and customers for those of stockholders. Freeman, Harrison and Wicks show why smart managers succeed by adding value everywhere.”—Tom Donaldson, Mark O. Winkelman Professor, The Wharton School of the University of Pennsylvania

Managing for Stakeholders