For the special annual issue on pricing, the articles demonstrate the goals of the journal: to publish both theoretic and practical articles on pricing from international scholars. The first article examines the little-researched profit concerns of managers in low margin markets. The second applies research developed in the management literature on fairness to the field of pricing. Paper three demonstrates that consumers process prices in two parts, with a greater weight given to digits on the left than on the right. The fourth paper looks at how individual and corporate risk affects the choice of pricing strategies, and is extended into consumer behaviour in the stock market in paper six. The final article by Méndez, Oubiña and Rubio, looks at the factors that allow Spanish manufacturers to maintain price consistency.