The articles in this two-part e-book disseminate findings that provide insights into how the (e-)retail sector is responding (or should respond) to the challenges of social and experiential retailing. In the second part, some of the more applied aspects of social and experiential retails are addressed, through authors’ discussion of branding and corporate values, the Swedish corporate retail image, festival markets, shopping motivation, online shopping privacy, and the use of sound in e-retail stores.