People are the most important asset of any organisation. Structured recruitment policies and retention strategies are crucial in order to select and keep the most talented individuals in your company. This e-book uses an original mix of reviews, case studies and interviews to address issues of gender and age discrimination, and offer practical advice about how to cope with the talent shortage. There are reviews ranging from how to select international business managers effectively, to the disparity between recruiter and applicant expectations in China, while a case study from O2 describes how their benefit scheme is successfully communicated to employees. In an exclusive interview Glyn House, the HR director of the trendy expanding restaurant chain Wagamama, talks about the role of branding in recruiting top staff, while Marcus Buckingham from the Gallup Organization explains the importance of identifying employee strengths.