International Journal of Bank Marketing, Volume 21, Issue 1

ebook International Journal of Bank Marketing

By Kate Stewart

cover image of International Journal of Bank Marketing, Volume 21, Issue 1

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This e-book concentrates on online banking in countries outside Europe. One reports on a survey conducted of 500 online customers in India, another identifies factors which affect the rate of adoption of internet services, the third looks at the impact of IT in relationship marketing and the last explores the customers' perceptions of the internet's abilities to conduct banking activities.

International Journal of Bank Marketing, Volume 21, Issue 1