International Marketing Review, Volume 23, Issue 5

ebook International Marketing Review

By Chris Styles

cover image of International Marketing Review, Volume 23, Issue 5

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The guest editors argue that while interest in the domain of international entrepreneurship has increased substantially over the last decade, there is still little agreement about its conceptual boundaries, core unit of analysis or central constructs.The central aim of this e-book is to add to the body of work that has contributed to internationalisation and entrepreneurial activity that crosses national borders. The strategy employed was to adopt a wide definition of international entrepreneurship in an attempt to be inclusive and incorporate the many different perspectives currently being taken. Such a study was deemed necessary because of the critical value of entrepreneurship in sustaining and developing economies around the world.

International Marketing Review, Volume 23, Issue 5